Background:
Sonoran Sips is a fictional canned cocktail company that provides a refreshing alternative to the non-beer drinker in your life. This company aims to provide tasty beverages meant to be enjoyed in the outdoors by adventure loving individuals.
Deliverables
Logo Design
Brand Icon
Color Palette
Typography
Tools
Adobe Illustrator
Adobe Photoshop
Figma
Team
Solo Project
Timeline
2 weeks
Challenge:
Cocktails are often served in glasses at establishments such as bars, and often take a lot of effort to make. The problem was there was no fast and casual way to enjoy a cocktail without all of the effort of creating one using a bunch of ingredients you don't have at home. My challenge was to create a brand of cocktails that offers a refreshing alternative for those who want to enjoy a nice cocktail in a casual setting.
Research
Assess the current situation and identify similar brands
Define
Define the values, target audience and outcomes
Mockup
Sketches, initial concepts, mood board, low fidelity
Develop
High fidelity mockups, final logo, branding guide and kit
Research:
Competition:
Brands that offer similar products include White Claw, Truley, Cut Water, Buzz Ball and High Noon
Unique Selling Point:
Though there are plenty of brands that also make canned cocktails, Sonoran Sips' main differentiator is the essence of the outdoors. The brand is meant to appeal to those who seek adventure in the outdoors and are always on the go.
Define:
Target Audience:
Young professionals 22-35 years old. Loves to spend time outdoors and can often be found shopping at stores such as REI and Whole Foods
Tone and Image:
Earth tone, organic, playful, outdoorsy, colorful, hand drawn
Mockup:
Develop:
Final Logo:
Results & Final Thoughts
Result:
The result of this project was a fictional canned cocktail company with an entire visual identity and package design. Consumers can now have the idea of a brand of canned cocktails that are great for enjoying in the outdoors.
Final Thoughts:
This project challenged me to think beyond 2D design and consider how the visual identity would translate to a physical product. The final result is a cohesive brand identity and can design that effectively captures the adventurous spirit of young professionals who love the outdoors. By balancing bold aesthetics with functional design, the brand successfully aligns with its intended personality and target audience
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