Out There Yoga
March 2023
Graphic Design Student
Out There Yoga is an event company in Tucson, AZ which hosts outdoor yoga events for the community. Their main mission is to create a community of outdoor and yoga lovers to come together to enjoy the outdoors together. Founded in 2019 Out There Yoga existed to create a strong sense of community to those who are passionate about yoga and the outdoors
Out There Yoga is an event company in Tucson, AZ which hosts outdoor yoga events for the community. Their main mission is to create a community of outdoor and yoga lovers to come together to enjoy the outdoors together. Founded in 2019 Out There Yoga existed to create a strong sense of community to those who are passionate about yoga and the outdoors.
The Challenge:
How do I create a full visual branding suite that truly represents the essence and values of a company?
Out There Yoga needed a brand identity that reflected its adventurous, authentic spirit while remaining approachable to a young, experience-driven audience. Through stakeholder interviews and competitive research, I identified the brand's core values and translated them into a visual identity that balanced familiarity with a fresh, modern direction by thoughtfully evolving elements of the existing logo.
Authenticity Over Trends
Creating a brand identity that felt genuine to the founder's vision rather than following popular wellness aesthetics.
Founder Vision
Translating the founder's personality, values, and goals into a cohesive visual identity.
Visual Continuity
Preserving recognizable brand elements while creating a more refined and contemporary identity.
The Brand
The final branding suite included an updated logo, sub logo, icon, fonts, and colors. Each of these elements were curated to tell the Out There Yoga brand's story.
In the Wild
Examples of potential ways the brand could be applied through a variety of different printed and swag items.
